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Watch GenNext: Elite Adore

A new initiative in the GenNext show put the focus squarely on the significance of fashion in the creative hair industry.

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Combining Fashion Label OMT with the Elite Adore Model agency, the show was centred on the up and coming models of the fashion industry – putting them on the stage of GenNext before they inevitably hit editorial covers around the world.

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The theme was red carpet elegance – with a twist. Big gowns in a myriad of chic white, red and blue hues, stunning embellishments and creative up styles were made even more interesting with bold makeup choices and inimitable features in the hair. With big hair shapes, strong eye shadow and often blue lips, asymmetry, and the mandatory sequins, flowers and feathers, this was show-stopping red carpet as you have never seen it before.

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Unlike the other shows, the runway was devoid of background videos and dance routines, instead allowing the spotlight to shine on the flow of the models as they paraded the memorable hair, beauty and fashion. And who needs more than that?

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Thanks to Mike Francis, Faydi Saddik, Monie Gabriel and team, and Zooka Alameddine for making this initiative come to life.

Watch the show below.

Images by Oneill Photographics.

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