In a landmark connection of hair salon services and retail dynasties, The BLOW, a Melbourne-born hair styling boutique, will be available at Sephora, titled as The BLOW-On-The-Go and offered as Sephora’s exclusive styling option. This presents a world first for the beauty retail juggernaut and a shift in styling at large, making blow-drying and styling services feel like a common routine instead of a luxury.
The BLOW opened in September 2018 in Melbourne’s Little Collins St, and has since become a community staple. The cult brand will now also be available at Sephora’s Pitt Street Mall Sydney and Melbourne Central.
“We understand the power of good hair. Now, busy women can visit The BLOW On-The-Go at select Sephora stores for a fast and effortless Dry Style that will help them conquer their day with confidence,” said founder of The BLOW Phoebe Simmonds. “I’m thrilled to be partnering with Sephora, the global beating heart of beauty, who represent everything The BLOW is about: strength, energy, self expression and confidence.”
The BLOW On-The-Go is launching.., now, exclusively at Sephora Pitt Street July 22nd 2020 and Melbourne Central July 23rd. Clients can choose from signature styles that range from more natural day-to-day looks, wedding guest feature looks and bold statement looks. Clients can drop in for an appointment in store or book in advance online.
It’s a brave new world in retail and styling, and we’re loving it! Congratulations to The BLOW!
For more information visit www.theblow.com.au