Olaplex burst onto the salon scene and broke the mold when it launched as a brand, and it has continued to innovate in the realm of hair care, health and quality with new products. The latest launch is the No.0 Intensive Bond Building Hair Treatment that acts as a hair primer for deep repair, rebuilt hair bonds, strength and hair protection.

The new tool has been created as part of a two-part system with the No.3 Hair Perfector, designed as an at-home duo that offers extra care between salon visits, maintaining condition and elevating retail revenue.

Clients are encouraged to use this dual system two to three times a week to combat damage and maintain quality. To use the product they should apply the No.0 fully to the hair, let it process for ten minutes before applying No.3, then leave that combination to process for a minimum of ten minutes. These results can be further elevated with the No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner to eventually rinse the hair after the treatment.

This new primer joins the exclusive Olaplex collection that prioritises both the needs of the professional and consumer. The brand’s patented technology consists of a single molecule, free of silicones and oils, ensuring all of the products are sulfate free, paraben free, phthalate free, colour-safe, vegan and never tested on animals.

Olaplex products work to improve the hair strength and quality with immediate results, and now No.0 joins the line-up in that noble endeavour.

For more information visit www.haircareaust.com