Salon professional results at an affordable price point spells the new True Me brand of hair straighteners, packed with features that put aesthetics, efficiency and hair health first. Developed by Greg and Leonie Whatling, the Australian founders of ghd and Cloud Nine, True Me presents a new frontier of luxe heat styling tools, experimenting with hair type as it pertains to styling temperature for truly tailored results.

The game changing brand offers both an Original and Wide model, with a three year warranty and at an attractive price point, speaking to their understanding of the consumer’s lifestyle and pure style needs. The tools have several heat settings for individual hair types, in the pursuit of healthier hair and better style.

In its manufacture, the tools boast advanaced keratin-infused ceramic plates with specialised fuse technology that are designed to withstand a range of electrical currents. The plates incorporate an ion-lock technology that – fittingly -locks moisture into hair and reduces heat damage for a shinier, more long-lasting finish.

The tools host a ‘non-negotiable’ temperature control and can maintain a 220 degree temperature with unparalleled ability. Adding to ease of use, the stylers utilise a 360-degree swivel cord, heat guard and storage pouch, and also go into hibernation mode after just 20 minutes of inactivity.

Aesthetically, the stylers are housed in a sleek navy exterior with rose gold ceramic plates as the brand realise how important it is for the tools to look great in bathrooms, kits, retail shelves and Instagram feeds around the country.

“When we launched True Me into Australia we decided to do things a little bit differently. While True Me Stylers are a professional grade product, they have a much lower retail price point  ($179), than our competitors – and are available to customers directly via our website,” Greg and Leonie said. “What we didn’t see was the appeal that a new styler would have to professional salon owners. As the original team who launched the industry leaders into Australia and New Zealand, we wanted to make doing business in the salon much easier than it had ever been before.”

“No hard sell – order one or order six and we will give you the same service. No outlaying for huge quantities of stock to sit on the shelf, plus a professional product that delivers amazing results without the huge price tag. It does mean less margins, but a much easier conversion to sale plus the exclusive three year warranty strengthens the salons relationship with their clientele,” the continued.

With renowned Australian hairdressers on board – Jon Pulitano of Headcase Hair is a global brand ambassador and Barney Martin is an advocate and major fan – True Me is on the rise with a sleek aesthetic, renowned team and innovative technology many years in the making. Don’t miss out on this new kit favourite.

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