Big changes are happening at Wella ANZ, with General Manger for the region Max Amen moving to London to become General Manager for the brand in UK and Ireland after three years in the ANZ position, from October 1 2021. In his stead Guillaume Cantelou will return to the family to assume the role for ANZ.

Max Amen

Guillaume offers fifteen years of experience in the beauty industry, spending the last three years as Chief Executive Officer at EuroWipes, an emerging French company specialising in hygiene and beauty products as part of the ANJAC Group, a European leader in health and beauty manufacturing. He has spent most of his career with Wella and across leading organisations within Procter & Gamble and COTY across multiple categories and channels in Europe.  

“Guillaume is a professional and retail beauty expert who will bring energy to continue growing the Wella Australia & New Zealand business together with customers and partners,” Max said.  “Guillaume is currently based in Paris, and will relocate with his family to Sydney. Throughout the coming weeks, I will work closely with Guillaume to ensure a smooth transition.  Rest assured we remain committed to supporting our Wella family and making it stronger than ever.”

We look forward to another promising new era of Wella ANZ.

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