Wella Professionals invited beauty media into their Wella Holiday Gifting Suite, showcasing the holiday offerings from the brand in a Christmas display that ignited the holiday spirit.
The brand invited guests to view the holiday offering with a drink in hand, while also treating attendees to a holiday glam shot, thanks to OPI, Wella Professionals and ghd, delivering fresh nails and new styles at a dry styling bar. The event asked attendees to bring their friends, colleagues, family and even pets to take their annual holiday card photo with the ultimate elegance.
The product offerings range from the Ultimate Repair Repair Trio of a shampoo, mask and Miracle Hair Rescue, while the Travel version of this pack offers these products in mini, travel form. These products promise to repair hair damage in 90 seconds, with less breakage and 12 times smoother hair, thanks to patented, skincare-inspired technology of a combination of Alpha Hydroxy Acid (AHA) and Omega-9. The three-step ritual aids all types of chemical, mechanical, thermal and environmental damage to rebuild bonds and replenish the outside barrier of the hair. The range is a best-selling care line for resilience against breakage and damaged hair, now available in gift-form.
Other gift sets include the Oil Reflections Trio of a shampoo, conditioner and mask that replenishes the right moisture balance for a smooth, reflecting surface, as well as soft, nourished and luminous hair, thanks to camellia oil and white tea extract, while the Fusion Trio and its smaller Travel counterpart also packs three luxury products in the brand’s lauded Fusion range. The ColorMotion+ Trio comprises a shampoo, conditioner and light oil for up to eight weeks of colour protection, vibrant shine and stronger hair, as built with a WellaPlex bonding agent.
The Elements Trio is kind to the earth, as free of animal-derived ingredients and made from 91 to 99 per cent natural origin ingredients, not to mention with responsible, recyclable and recycled packaging. Aloe Vera, Olive Essence, Vitamin E and Cotton-based conditioning ingredients define the technology. Catering to varied hair needs, the Nutri-Enrich Blend™ with Goji Berry, Vitamin E, Oleic Acid and Panthenol, delivers nourishment, smoothness and manageability to dry or stressed hair. The BRIGHTEN UP Cool Blonde Trio ensures effective colour depositing pigments that refreshes and maintains the brightness and vibrancy of blonde tones, while also eliminating brassiness for natural, coloured or highlighted blondes, and aiding softness, smoothness and colour protection.
The UPLIFTED VOLUME Volume Boost Trio, which includes a Crystal Mask and Uplifting Spray, is the ideal set for instant lightweight care, shine, fullness and light control, for visibly uplifted volume and hair manageability, thanks to Cotton Extract and Spring Force Blend. Finally, the BE VIBRANT Color Brilliance Trio delivers up to seven weeks of colour protection, through the Color Brilliance Blend™ with Lime Caviar, Histidine and Vitamin E to nourish and smoothen hair.
The collections are available in department stores, online and in selected Wella salons, with exclusive ribbon ideal to put straight under the tree.
For more information visit www.wella.com
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