Education for Wella Professionals is indicative of the brand as a whole, where a true dedication to the art of learning, growing and education is key to the heart and culture of the entire company. The brand continues to adapt their education content to work within the current climate, offering pertinent training that allows hairdressers to excel.

A new flexible learning model delivered through virtual trainings, Instagram and Facebook Live tutorials, online modules and exclusive intimate seminars is worthwhile for the whole industry, across the spectrum of experience levels, and is ideal as 2020 education.

“We are dedicated to delivering exceptional education that is relevant and flexible to meet both the business and creative needs of our Wella Professionals family,” said Tracey Hughes, the brand’s Education and Digital Transformation Leader, who drives the education program. “Our digital education provides us the ability to reach all stylists and our salon education is customised to meet the unique needs of each salon. Our goal is to enable salons to boost their revenue through luxury colour services for their clients and our purpose is to help make their dreams a reality.”

Wella Professionals utilised their time in lockdown well, intelligently upskilling their education team to increase their digital capabilities that accelerates the success of these digital programs. In demand programs include their specific colour correction curriculum and the ‘Digital Activation’ business seminar that teaches vital digital marketing skills to strengthen salons’ social strategy.

With every innovation, course and new program, Wella Professionals proves its intrinsic commitment to the future of hair education. Check out what’s available with the brand.

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