White Sands Australia have recently launched both a 2020 global brand campaign, titled Renaissance, and an elevated online presence that will sell directly to salons and hairdressers.

“It’s been a long time coming, and we knew we needed to step up and enhance the presence of White Sands Australia in the salon environment,” said Wade Savage, White Sands Australia Owner and Distributor, who operates the brand nationally with his wife and business partner Daphne. “It was only a matter of time, and it’s the perfect time to do so now. We truly see it as a win/win – with everything the world and our industry are currently experiencing, we wanted to be able to not only provide a retail avenue for our avid White Sands users, but also in the future, direct these salons to our wholesalers – keeping everyone flourishing in business.”

“As our brand presence continues to grow in Australia, this has been one avenue in which we wanted to go the extra mile for salons & hairdressers – a time-saving, convenient, easy and flexible way to purchase their favourite White Sands products,” he continued.

White Sands offers results of movement and texture, anchored with softness and shine, in products that cater to hairdressers’ individual artistic needs. The brand is committed to the professional hairdresser and the client, first and foremost by offering products that really work.

Just in time to hop on board with this burgeoning Australian brand and their rapid path forward.

For more information visit www.whitesandsaustralia.com.au