As more salons across Australia sign up to offer the revolutionary YUKO straightening and anti-frizz treatment, YUKO is excited to announce the appointment of a new educator, Hidetoshi Shimakawa, writes Ruth Cooper.

Hidetoshi Shimakawa

Hidetoshi is the Senior Style Director at é SALON on Sydney’s North Shore, and will be YUKO’s NSW Educator. He is looking forward to promoting a product developed in his home country of Japan.

“I am proud to be of Japanese heritage and to have clients experiencing this brilliant Japanese product! As a YUKO educator, I can’t wait to share my new skills and my passion for creating beautiful hair with others,” said Hidetoshi.

“At é SALON we are now using the YUKO treatment and clients have been amazed by the results and how beautiful their hair feels,” added Hide, who joined é SALON in 2010.

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Hairdresser and Managing Director of YUKO Australia, Emma Temenes, first introduced the YUKO system to Australia in 2013, and since then she has been educating hairstylists across the country.

It was while training at é SALON that Emma met Hide. “I was thrilled when Hide wanted to become an educator,” said Emma. “He shares my passion for the product, has an innate attention to detail and vast experience. He will be an invaluable asset.”

With interest in YUKO growing throughout the country, Emma plans to develop more regional educators who will be able to offer the highest level of training.

“We have had a phenomenal response to YUKO from salons across Australia,” said Emma. “As with é SALON, once hairdressers use YUKO they are so impressed with the results they immediately want to offer it to their clients.”

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