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Zoë Kravitz Named Yves Saint Laurent Global Makeup Ambassador

One of the world’s biggest hair and beauty influencers and stars has been named as a new face of global mega-brand Yves Saint Laurent. Zoë is beloved for her propensity to break style and beauty rules, bringing an inimitable confidence and authenticity to her aesthetic that can be hard to find.

Zoë has been officially named as a Global Makeup Ambassador for YSL, and will show off her makeup style and tips via social media. She will also appear in the YSL Beauty project, titled Before The Light, which uses makeup to reveal the personalities of music artists while on stage. She will begin her role with the first of several campaigns, the initial campaign titled Tatouage Couture, which shows off YSL’s inventive and stylish heritage. She will also continue her role as an ongoing style muse for the brand.

“YSL Beauty has always been one of my favourite brands,” Zoë said. “Their ability to combine the chicest of styles with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake but everything is bold, strong and unafraid. I’m very excited to work with this legendary and timeless company.”

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