Hollywood-based makeup guru Napoleon Perdis has tapped Lucinda Pitt to join Napoleon Perdis Cosmetics as Vice President of Communication and Strategy. Lucinda brings with her over fifteen years experience as a top beauty magazine editor.
Lucinda Pitt’s regular beauty page in Grazia. Lucinda has Joined Napoleon Perdis Cosmetics as Vice President of Communication and Strategy.
Most recently, Lucinda was the Beauty and Health Director of Grazia Australia and formerly Harper’s Bazaar Australia, and Cosmopolitan, all Hearst titles, as well as Editor-In-Chief of ELLE Australia. As a beauty authority in Australia, Lucinda comes with unparalleled insight into the world of cosmetics which is well suited to the Napoleon Perdis brand. “I’ve known Lucinda for many years,” says Napoleon, “and I can truly say that she knows my brand inside and out.”
She spent time as a freelance journalist for titles such as Harper’s Bazaar Singapore, The Weekend Australian Magazine, Australia’s The Age Newspaper, The Sun Herald Newspaper, and New Woman. She co-authored the beauty bible Secrets and Lies: All You Ever Wanted To Know About Beauty. Lucinda has appeared as the beauty and health expert on Australian television show Lifeforce on The Lifestyle Channel’s health makeover program.
Lucinda has also consulted to media, fashion and lifestyle brands and for cosmetic companies including Procter & Gamble, Biersdorf, Revlon, Mecca Cosmetica and Joyce Beauty on brand development, marketing and advertising communications for print, television, direct marketing, and online.
Napoleon Perdis Cosmetics is continuously expanding and evolving the communications and strategy department to build a team that’s always ahead-of-the curve. Napoleon has always valued the importance of the publishing industry and sees the relationship as a winning partnership.
Lucinda will be leading his current communication and strategy department consisting of Beauty Director Sam Dean and Beauty Writer Laura Yacoe. Sam Dean was previously Beauty Editor at Hearst’s Company Magazine in London and Acting Senior Beauty Editor at InStyle.com USA and Boots Health & Beauty Magazine in London.
Her column “Dear Sam” was a go-to beauty source for London readers, while Laura Yacoe has interned at ELLE.com, Refinery29.com and Glamour Magazine. “My team and I are all very excited to have Lucinda onboard,” Napoleon said.
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