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Aveda behind the scenes at NY Fashion Week


Aveda lead stylist Odile Gilbert created a modern twist on the Brigitte Bardot ”pouf” using Aveda Control Force Hair Spray at the ORGANIC by John Patrick Fall/Winter 2010 Fashion Week show in New York.

“Our collection this season is centered around big, beautiful hair that makes our hand-woven tweeds look happy. Despite some inspiration from Joni Mitchell, Lady Diana, and Brigitte Bardot, the hair look is modern—very young and fun, not polished or structured.” said Patrick.

“John Patrick and I were inspired by the idea of a young, teenage girl seeing a gorgeous, Brigitte Bardot-esque hair look in a magazine or on TV and trying it on themselves. It’s very spontaneous, cute, and modern,” said Gilbert. 

“The look involves a messy pouf tamed by Aveda Control Force Hair Spray and a French twist in the back. The volume is impulsive and a little undone…This look is especially beautiful for the evening,” she added.

Using Aveda Phomollient Styling Foam and Aveda Control Force Hairspray – to be launched later this year, Gilbert’s hairstyling perfectly complimented John Patrick’s collection.

“The inspiration for my collection this season is a hybrid between Joni Mitchell and Lady Diana Spencer, with a special focus on hand-woven Scottish tweeds.” said the designer.

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