Top Menu

 

Aveda for David Jones International Designer Showcase 16

We were in the presence of hairdressing royalty last week, when Aveda Global Educator for hair styling Bea Watson travelled from Scotland to Australia. Bea was here for a myriad of reasons, including a very special event.

<> on April 14, 2016 in Sydney, Australia.

Bea Watson

The event in question was the David Jones International Designer Showcase for Autumn Winter 16, where, last week, a VIP audience watched 72 looks by big-named brands such as Victoria Beckham, Proenza Schouler, Alexander McQueen and many others paraded in a high-end fashion show.

<> on April 14, 2016 in Sydney, Australia.

Bea styled a chignon for each model, in order to suitably complement every diverse brand on show. The connectivity between the labels was their sophistication and high-end nature, and the hair style perfectly captured this overarching elegance.

<> on April 14, 2016 in Sydney, Australia.

Three hero products were key in creating this look. For preparation, the Pure Abundance Style Prep is paramount for detangling to help prevent breakage from combing. For style, the Thickening Tonic is 97 per cent naturally derived and a backstage necessity, with hair becoming noticeably thicker after just one use. For finish, the Air Control Hair Spray ensures flexible and lasting hold – ideal for the group of nine models who each had about seven outfit changes in the extended show. The product’s eco-conscious nature is a bonus when used on set, backstage and in salon.

<> on April 14, 2016 in Sydney, Australia.

With Giorgio Armani providing a flawless makeup finish, and the designs offering audiences the very pinnacle of luxury fashion, Aveda provided the perfect premium partnership in their latest of many collaborations with David Jones. The best news? With just these three products, you can recreate the look in your own salon.

<> on April 14, 2016 in Sydney, Australia.

For more information visit aveda.com.au

Click here for Styleicons|TV.

, , , , , , , , ,