The event was a lavish affair with the who’s who of Melbourne’s fashion, advertising and social scene in attendance. Hosted by Peter Holder, Editor of Men’s Style Magazine, the event was held in the stylish digs of the Joe Black office and showroom on Smith St, Collingwood.
BIBA Academy educators Harry Hajiliassis and Benjamin Kespa, led a team of academy students to style the hair of the male models on parade.
Manicured quiffs and sleek styling was the order of the day, complementing the intricate tailoring and design of the collection on show.
The label Joe Black the Tailor is synonymous with elegance, when it comes to Australian men’s fashion.
The show saw bygone accessories including bow ties, the cumberbunds and corsages reintroduced, classic style married with contemporary fabrics and linings.
The launch of Gibson, the youngest brand of the Cambridge group made up the second part of the show. The label, which offers designer suits for a younger, hipper generation, had a hint of rock glamour about its first collection – proving it’s the ideal brand for young men with style.
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