L’Oréal Melbourne Fashion Festival 2010 ensured L’Oreal Professionnel hair directors Caterina DiBiase and Brad Ngata had more than enough on their proverbial plates – directing over 200 session stylists across the seven runway shows and delivering the latest must-have hair looks for the season to audiences of over 1500 at a time. Here, they give an insight into the creative direction behind some of the looks:

L’Oréal Paris Runway 1

“Wind swept texture”, comments Brad Ngata. “There were four looks in total, each one inspired by raw, wind swept texture. The feeling is light and airy, quite feminine. There’s definitely a trend for rough, dry and chalky textures with wind-swept ends. It’s a look that is soft and ‘undone’ but with a great matte texture to it.”

L’Oréal Paris Runway 3

“The hair gives a nod to the starlets of the 1940’s – ultra feminine, soft, full-bodied curls, maximum shine. Think Hollywood glamour meets classic French boudoir,” says Ngata. “The new part for hair is a low and deep side part, so we let the hair fall gently and seductively over the eye. The key too, is minimal volume at the roots. The middle lengths and ends flowed down into even, cloud-like curls, creating a beautiful softness around the face.”

L’Oréal Paris Runway 5

“The ponytail turns up on so many catwalks because of its effortless charm, so we decided to make ours new by exploring texture,” explained Caterina Di Biase. “There’s definitely a mysterious girl behind this hair. She’s young and flirty, confidently wearing a bold poker red lip. There’s also something very modern about wearing your hair really rough and pair it back with a glam dress. I think this is definitely the way to wear it. You can get away with messy textures when your outfit and make up are flawless.”

L’Oréal Paris Runway 7

“Sculptural and plenty of hairspray! If you imagine a chic Parisienne, trotting down Rue Royale in platform heels, this is the hair to match.” Explains DiBiase. I wanted to channel high end couture but with hair, and so something striking and dramatic for these designers was the most appropriate. The technique for each girl was tailored to her hair and was meticulously constructed and sewn together, very couture-like indeed.”