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NYFW: Wella for Jeremy Scott


Presenting hair as the ultimate new season accessory, Wella Professionals Global Creative Director Eugene Souleiman delivered exotic rope braids at the Jeremy Scott Spring Summer ’13 collection show.

A transformation from previous seasons, the collection exuded 1990’s sport luxe with gold and black highlights littered throughout.

“I wanted to create a hair look that was rich and sexy to complement the clothes” said Eugene who set out to change the approach taken by stylists when working in a fashion week environment.

“My inspiration for this look comes from a lot of places; a kind of melting pot of African, Asian, Egyptian, Arabic, and just a touch of ‘ghetto fabulous’. I wanted the hair to be viewed as an accessory to the collection which is why I created a long rope braid that almost looks like a piece of jewellery.

“The smooth, sleek and perfect looking hair featured an over long six strand braid attached to a perfectly placed small bun. It’s a look that would test the skills of most hairdressers as it was all about precision and perfection – it’s about accessorising hair with hair.”

GET THE LOOK – New World Power

• Start with clean freshly washed and conditioned hair, using Wella Professionals Enrich Shampoo and Conditioner, to ensure hair is in perfect condition.
• Spray Wella Professionals Perfect Setting Blow Dry Lotion on to the roots of the hair and using a flat brush blow dry hair away from the face and up from the nape of the neck.
• Section out a circular section of hair from the crown of the head and secure in a pony-tail right on the crown of the head.
• Take the front section of hair and pull upwards while brushing with a soft bristle brush and spraying with Wella Professionals Stay Styled Finishing Spray – continue to brush and spray until the hair is perfectly straight with no fly-aways.

• Repeat this process with the back section of hair (this is where you need two pairs of hands!) and join the front and back section together with the original pony-tail and tie together on the crown of the head – add more hair spray and brush away any loose hair so that the hair is completely smooth.
• Twist the pony tail loosely and pin in to a secure bun.
• For a final glossy finish spray with Wella Professionals Shimmer Delight Shine Spray.
• Take the pre-made long braid and securely attach to the bun. At the show, Eugene did this by ‘sewing’ it in to the hair with elastic.
• Finish off with some more Wella Professionals Stay Styled Finishing Spray.

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NYFW: Wella for Jeremy Scott


Blending concepts of 3D, geometry and technology, Eugene Souleiman presented ‘hyper real’ hair for wild child Jeremy Scott at New York Fashion Week.

“I was inspired to create a hair look based around 3D, geometry and technology. I wanted the hair to look ‘hyper real’, almost surreal, like the hair you would have in a virtual world” said Eugene Souleiman, Global Creative Director, Care & Styling, Wella Professionals.

“I love working with Jeremy as his show is always so entertaining and it’s great to work without restriction to create a fantasy look that is rooted in art and technology. Today’s show allowed me to create a look without boundaries, that was both rooted in the past but incredibly futuristic” added Eugene.

Get the Look

1. Start with clean freshly washed and conditioned hair, using Wella Professionals Enrich Shampoo and Conditioner, to ensure hair is in perfect condition.
2. The key to this look is the prep as this will anchor the style in place – so make sure that hair is dry and flat, then create three braids.
3. Taking the middle section from the forehead to the crown and plait into a ‘corn row’ close to the head (make sure this is tight as this will anchor the look together).
4. Create two side pony tails just below the ear and braid each one then secure in place at the back of the head by layering them on top of each other and pin into place (this removes the hair and adds a bit of volume to the back of the head).

5. Use Wella Professionals Stay Styled Hairspray while creating the braids, to keep hair in place and flat to the head.
6. To create the ‘bob’ you will need four packs of acrylic hair in various colors.
7. Take the first pack of hair and lay it vertically on the top of the head across the corn row allowing the hair to fall to the middle of the nose. Secure the hair to the corn row by tying tightly with elastic, threading the elastic through the corn row first to act as an anchor. Repeat the ties four times from the front of the head to the crown. Allow the hair at the back of the head to hang loose.
8. Next take the three remaining packs of hair and one at a time lay them horizontally across the vertical hair piece, starting towards the front of the head and working towards the crown. Again, secure the hair pieces with elastic by threading the elastic through the existing hair and tying the new pieces of hair in place.

9. Once all the hair is secure – cut the front section into a long fringe (bangs) and the remaining hair into a bob, ensuring that you emphasise the geometric aspect of the width of the bottom of the hair.
10. Finally, spray with a small amount of Wella Professionals Shimmer Delight Shine Spray to add some shine and definition to the hair.

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NYFW: Wella for Jeremy Scott


Inspired by ‘Country Barbie’, Wella Professionals Global Creative Director Eugene Souleiman created a Beverly Hillbilly look for Jeremy Scott’s collection show which offered a glamorous take on classic country and western style.

Eugene Souleiman for Wella Professionals

The hair look took inspiration from references as vast as the American Wild West, from ‘Elly May Clampett in the Beverly Hillbillies’ to ‘Mrs Robinson in The Graduate’.

“I wanted to have fun with the hair and create caricatures as an extension of the girls’ personalities,” explained Souleiman. “The collection had a ‘Wild West’ theme featuring cactus and pony-skin prints, but in true Jeremy Scott style, he used lots of bright color and brought a sense of fun and energy to the clothes, and I wanted to do the same with the hair.”

“So we started with a very fresh and pretty, cowgirl look with pigtails in ringlets, but then created a ‘50s style ultra high glamorous bouffant wave on the top of the head. The contrast of the young pigtails against the sophisticated top section created a sense of drama and surprise” added Souleiman.

Get the Look

1. Start with freshly washed and conditioned hair using Wella Professionals Enrich Shampoo and Conditioner.
2. Then prep wet hair with Perfect Setting Blow-Dry Lotion, and blow dry to create a smooth texture to the hair.
3. Tong the hair using a wide barrelled hair tong and clip each curl and leave to set. Once the hair has cooled, keep the top section (about six curls) pinned on top of the head, and create two sections (parted at the back of the head) in the bottom section.
4. Take each section at a time and gently back comb right at the roots to create a little volume, then fasten in to a low pony tail with elastic and twist the curl into a defined ringlet.
5. Spray with Super Set Finishing Spray to keep the ringlet in place.
6. Release the top section and back comb each piece to half the length of the hair using as fine toothed comb, the hair should stand up on its own and provide a structure for the ‘bouffant’.
7. Smooth the hair in to once section using a soft bristle brushed, sprayed with Super Set Finishing Spray, and twist in to a high side flip.
8. Spray with Super Set Finishing Spray to hold the style.

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