Top Menu


Redken for Mercedes-Benz Fashion Festival

Redken 5th Avenue NYC has announced that they are, for the sixth consecutive year, the official hair partner of Mercedes-Benz Fashion Festival Sydney at Sydney Town Hall from August 21st to 24th, 2013.

Redken Hair DirectorJon Pulitano

Redken Hair Directors will be taking inspiration from the latest hair trends showcased on the international runways to create stunning looks for the Spring Summer collections for labels such as Alex Perry, Camilla and Marc, Bec & Bridge and Romance Was Born. 

Redken Hair Director Paloma Rose Garcia

This year, renowned session stylist Richard Kavanagh, Jon Pulitano of Headcase Hair and Paloma Rose Garcia of Oscar Oscar salon, Paddington will be heading the the team backstage as official Redken Hair Directors.

Redken Hair Director Richard Kavanagh

Throughout the event, the Redken Retreat will located on-site where guests can chat to a Redken Stylist, take home a complimentary pack of Redken hair care and styling products tailored to their needs or simply check in with Redken on Instagram or Facebook to share the MBFFS experience.

For more information about Redken 5th Avenue NYC or for distribution details visit

Click here for Styleicons|TV.