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Redken partners again with Rosemount Sydney Fashion Festival

Demonstrating the inextricable link between hot hair and high fashion, Redken 5th Avenue NYC has again been announced as the premium hair partner for the forthcoming Rosemount Sydney Fashion Festival.

Hair by Redken for Lisa Ho at the 2009 Rosemount Australian Fashion Week

Taking the catwalks of Sydney by storm from August 17-22, the Rosemount Sydney Fashion Festival provides an ideal platform for Australian designers to showcase their latest wares and is the perfect opportunity for Redken to illustrate their up-to-the-minute hair looks.

A myriad of contemporary hair looks will be created by Redken 5th Avenue Hair Directors Alex Grahl of NSW’s Phyzogs, Carl Rieves of Mieka Hairdressing VIC, Lorna Evans of Zumay Salon VIC, Maria Ardino of Ardino Hair Face Body NSW, Philip Barwick of Muse Hair Direction NSW, Todd Arndt of Vogue Nationale QLD and Wayne Friend from Form Haircutters ACT.

Excited audiences will be privy to a new take on glamorous 50s up-dos, dishevelled 70s looks, lustrous long lengths and everything in between with international catwalks providing much of the inspiration.

The Redken team will lend their styling prowess teaming up with the brightest lights of Australian fashion – Camilla & Marc, Kirrily Johnston, Lisa Ho, Nicola Finetti, Aurelio Costarella, Ginger and Smart, Jayson Brunsdon and Romance Was Born are just a few of the leading names.

The Redken Retreat returns again this year to the festival providing complimentary blow drys, hair consultations and personalised Redken goodie bags at the stand-alone salon that will remain a fixture at Sydney’s Martin Place throughout the week, open daily from 10am until 8pm.

Festival ticket holders will be able to experience a backstage hairstyling session with an official Redken stylist and express styling sessions in the Redken Retreat will be open to national beauty media, celebrity guests and VIP’s.

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