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Sass & Bide light up London Fashion Week


In a first-ever collaboration, ghd teamed up with Australian fashion darlings Sass & Bide in September to style their off-site London Fashion Week show.

Titled Futuregrand, the wildly successful design duo, Heidi Middleton and Sarah-Jane Clare, wowed London audiences with a sophisticated collection that mixed milky neutral tones with bold ethnic prints and their signature metallic embellishments.

Strong shoulders featured alongside white maxi-dresses, bodysuits, harnesses and a new season take on the infamous Black Rats – this year’s version are a much more overstated affair with beading and studs running from top to bottom, intersected by heavily embellished knee guards.

ghd session stylist Sophie Roberts headed up the hair team creating a series of modern voluminous quiffs using the ghd IV styler and key products from the hair styling giant’s thermodynics range.

“The hair for Sass & Bide this season was a blend of modern rockabilly with the effortless confidence of an early 90s undercut,” said Roberts.

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