KEVIN.MURPHY+CODE has launched to the industry, with education events in Sydney, Melbourne, Adelaide, Brisbane and Perth, unveiling the new technology through March and April. The professional hues utilise skincare technology to dually prioritise hair health and artistry.

“CODE is about high-performing colour that aligns with the core values of our company,” Kevin Murphy explained. “We recognised the need for products driven by innovative skincare in this space, so we created them. We believe that CODE represents a new level of advanced professional hair colour that goes beyond expectations.”

With versatility, creativity, sustainability and so much more on offer, we deep dived why CODE is a tantalising prospect for your salon.

Flexibility

You can expect 91 high-performing shades divided into four colour families for simple navigation. The colours range from natural, true-to-tone hues, to cool, neutralising colours, warm, luminous golds and then rich, vibrant options such as daring reds and other bold hues. Beyond these families, the range’s Special Colours allow total customisation of all CODE or BLONDE HIGH.LIFT SHADES for bright results. Then, the range’s Clear option is a dye-free formula designed to pastelise other CODE shades. Some CODE shades additionally contain the COLOUR.IGNITE Complex with a proprietary technology that enhances colour vibrancy, brightness and longevity.

“We’re getting phenomenal results,” shared the renowned Brett Albury of Murphy Gozzard. “It’s changed the way we approach a colour service. From a technical point of view, it’s so flexible the way colour can be intermixed together so it’s increased creativity. I love the ‘Specials’, the concentrates or boosters, and how they can be used by themselves for intense vibrancy, shine and clarity, but also how they can be mixed with all the other colours.”

Sustainability

Key to the KEVIN.MURPHY brand, CODE is 100 per cent vegan and created with Organic Argan oil certified by Ecocert. The range’s packaging is made with recycled materials, including the aluminium tube and plastic cap, while the outer box being made from 80 per cent recycled cardboard.

Results

Precision, lift, shine, coverage and reliability are all assured with KEVIN.MURPHY+CODE. The colour is powered by KM.LAMELLAR Technology for transformative, rich, long-lasting colour. This improves the delivery of dye for more precise, consistent and effective results. The colour also delivers up to 100 per cent grey coverage, up to four to five levels of lift and reliable results across all hair types and needs. The range also reports 100 per cent colour vibrancy, 150 per cent more event results, more shine and repair and increased colour durability.

“It lifts, deposits and adds shine, and it’s still really shimmery and sparkly whether you’re going light or dark, so I’m in love,” shared leading hairdresser Marie Cain.

Discover these and so many other benefits for yourself. This is KEVIN.MURPHY+CODE.

For more information visit https://ozdare.com/pages/kevin-murphy-code