Alfaparf Milano unveiled its highly anticipated Semi di Lino Style&Care range in true style, with spectacular launch events in Melbourne on March 3 and Sydney on March 17. These unforgettable nights brought together hairstylists, industry professionals, and the Alfaparf community to celebrate a new era of styling—one that prioritises both performance and hair wellness.

Designed to facilitate styling, enhance finishes, and provide control and protection, the Semi di Lino Style&Care collection transforms hairstyling into a moment of wellness. Hairdressers and consumers alike can cocktail products to create their individualised haircare routines, suitable for any hair type—whether sleek, curly, or somewhere in between—for effortless, customised styling.

Guests were welcomed with prosecco on arrival, an indulgent grazing table, and an exclusive first look at the new products. Each attendee received a goodie bag featuring the new Texturizing Balm and Detangling Primer, making them the first to experience the latest in product innovation.

One standout feature of the night was the fragrance experience table, where guests could explore the signature scent of the Semi di Lino Style&Care line. More than just a fragrance, it was crafted to uplift mood and evoke the scent of joy, adding an extra sensorial dimension to the styling experience.

Together with the Alfaparf Milano Professional team, renowned guest stylist Kobi Bokshish took centre stage and mesmerised the crowd with six diverse looks, showcasing the full potential of the new range. Kobi also shared a deeply personal story about his journey into hairdressing and the experiences that shaped him, bringing the audience to tears. His charismatic stage presence and expert techniques kept the energy high, while his uplifting approach to styling left attendees feeling inspired and ready to bring fresh looks back to their salons.

Adding to the excitement, Alfaparf Milano held a raffle, giving eight lucky winners the chance to be the first to receive the brand-new Semi di Lino Mother’s Day Duo Kits.

With groundbreaking innovation from Alfaparf Milano Professional, the Semi di Lino Style&Care launch wasn’t just an event—it was a celebration of community and creating hair looks that are as good as they feel.

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