Parlux’s all new ETHOS® Hair Dryer hit the Australian market in October, elevating your daily drying capabilities and becoming your new in-salon best friend.

Say hello to the Parlux ETHOS® Hair Dryer, which was first unveiled by the brand at Cosmoprof Bologna 2024 and will soon be Down Under too, with the first Australian sneak peek made available at the Dateline Imports stand during Hair Festival 2024 in Sydney. The tool makes use of Parlux’s proficiency in Italian-made, salon-quality, world-leading hair drying technology, thanks to 45 years of expertise, and packs power, professionalism and innovation into a savvy, compact design.

ETHOS® merges a timeless design with bold digital technology, with performance and reliability always front of mind. The tool marks a departure from the previous DigitAlyon model, with a central professional digital motor at its core, delivering a powerful output of 2,300 Watts, as housed in a light, sturdy and powerful build.

The tool promises quicker, long-lasting results, with the ETHOS® designed especially to meet the demands of intensive, daily salon use, with durability as a priority. Made with a small diameter and classic handle, ETHOS® has a balanced, ergonomic design to withstand lengthy salon services.

ETHOS® also champions creativity, thanks to the patented STC – Special Twisting Cable system, which means the dryer can flexibly spin while hairdressers move, without tangling, for further durability and ease of use. The cable freely rotates 360 degrees, eliminating kinks for comfort and efficiency.

The tool boasts nine speed and temperature combinations in a customisable, digital interface of three speed and three temperature settings. The memory function retains the last setting used for quick and immediate use, while Air Ionizer Tech emits negative ions for faster drying, while also neutralising static electricity for soft, silky, shiny, and frizz-free hair.

Other features include the brand’s innovative hair catcher system, known as HFS – Hair Free System, which keeps the dryer clean with simple daily maintenance, and an Anti-Heating Front Body with triple insulation and an air chamber so the dryer is kept cool for easier grip, use and movement, where hairdressers can hold it in any position.

ETHOS® is available in the Standard version with two concentrator nozzles of both Standard and Slim, or through the Pack, which also offers the MagicSense® Diffuser to help with drying naturally curly hair.

The tool offers exclusive texture and colour options in seven versatile hues – Matte White, Fuchsia, Lilac, Galaxy Blue, Copper, Titanium and Black – crafted in antibacterial paint for the safest user experience. Built with Italian precision and craftmanship, hairdressers can expect a reliable, high-quality tool that elevates services and creativity, with elevated handling and touch types.

Distributed in Australia and New Zealand through Dateline Imports P/L, welcome this new innovation to your professional tool kit in 2024.

For more information visit www.datelineimports.com.au or www.parlux.com.au