Joico is offering one lucky winner the opportunity of a backstage experience at Hair Festival, worth $1800, celebrating their long, 50-year legacy as a beloved creative brand. The brand is presenting the Illume Education Showcase as an Education Session, and this is your chance to experience this artistry and all that Hair Festival has to offer, over June 29 and 30 at The ICC, Sydney. The backstage experience will also include a prep day on June 27.
The winning prize includes a coveted Hair Festival All Access Pass, which is valued at $600 and includes full entry to the Festival Hub, REALtalk Business Forum, all the Education Sessions, and the Wonderland party, meaning you can shop, learn, compete and connect in true, comprehensive style. You’ll also earn a $500 travel budget that helps you organise flights and accommodation, if you’re located out of metro Sydney.
Speaking to the event’s themes of branding, salon leadership and education around marketing, business and content creation, you’ll be gifted a custom reel, valued at $300, as professionally and personally crafted by Six Underground Media, which will capture this backstage journey. You’ll also be handed a Joico goodie bag, valued at $400, which has a selection of your favourite Joico products.
To enter simply share or post the Hair Festival competition tiles found on @joicoaustralianz to your social media and tag @joicoaustralianz and @sabre_haircare. You must also be following @joicoaustralianz and @sabre_haircare and ensure your entry is visible for the competition period – that is, not private. This is a single prize for Australian and New Zealand residents and is not exchangeable. The competition ends on June 6 and winners will be notified on June 10.
The Illume Education Showcase celebrates the brand’s 50-year milestone with four leading artists, Katy Reeve and Carolyn Gahan, as well as Andrew Cobeldick and Mikelah-Jayde Riley, as compered by Kerrie Di Mattia and Duncan Richards. These renowned hair artists will present iconic precision techniques with a modern perspective, and their contemporary takes on timeless styles. Structure, movement, depth and luminous colour placement will be used to create innovative, inspiring, considered looks, with a relevant salon focus and practical lessons that truly educate as the team puts on an artistic, visually stunning show.
This creative show covers expertly crafted cuts, radiant colour and polished styles in the pursuit of transformational hair that highlights the connection between structure, tone, and texture. It showcases the power of creative duos who will team up to teach the ideal synergy between shape and colour.
Don’t miss this Education Session and the chance to win with Joico at Hair Festival 2025. Enter now and we’ll see you there!
Enter now! With any questions, DM @joicoaustralianz or @sabre_haircare