12Reasons had more reasons even than that to celebrate in 2018 – launching to the Australian haircare market this year and being met with so much immediate demand the range added a blonde haircare range, as well as a smoothing crème and curl crème. That headlines a host of major goals this clever and refreshing new company kicked in 2018, and we’re paying tribute as we look towards the next phase.

The brand has received tremendous support for its opening run, with salons across Australia and New Zealand opting for the products and, more timeously, the in-salon displays and Christmas packs. The support has been so fervent that the Marula Oil range sold out but has been restocked to fulfil other holiday orders.

The Aussie-owned brand is local and in-house in every regard – from the design, to product development, to marketing, advertising, social media, warehousing, customer service and sales support. It’s also vegan and cruelty free, plus free of parabens and sulphates and all formulas are colour safe. It’s affordably priced to suit your clients and have them buying more of these addictive tools.

The 12Reasons range packs twelve whole components to better your clients’ hair. The products can cleanse, detangle, protect colour, prevent frizz, nourish, eliminate product build up, moisturise, add shine, smooth, nurture damaged hair, improve manageability and won’t weigh hair down – count them, that’s twelve! The product line is comprised of three complete ranges, each defined by their own separate hero ingredients, Keratin, Argan Oil and Marula Oil. Each range is made up of a shampoo, conditioner, masque and serum to cater to every haircare need, and new products are constantly added to the diverse line.

2019 looms just as large, with the new launch of 1L back bar bottles of Shampoo and Conditioner that will be available from the start of 2019 within the Marula Oil, Argan Oil, Keratin and Purple ranges. This specifically suits salons and offers total efficiency and will be the next major offering for all 12Reasons salons.

It’s been a whirlwind year for this Australian hit product line, and we would bet 2019 will be just as frenetic as it continues to take flight. Let’s toast to the last 12 months of 12Reasons and see what the new venture has in store.

For more information visit www.datelinecity.com or follow https://www.instagram.com/12reasonshair/ or https://www.facebook.com/12ReasonsHair/