Welcome a collection of five new ammonia free Infiniti Satin Toners courtesy of Affinage Professional, launched alongside a bold and must-see campaign from the brand titled The Essence of Beautiful Hair. The tools and campaign images remain fashion forward, yet subtle, inspiring you and aiding you in creating the colour looks trending now.
The new Infiniti Satin Toners are fashionable colours in 10.042, 10.01, 9.046, 9.21 and 8.12, which also exist at the forefront of the editorial campaign. The campaign focuses on skills such as zone toning, colour melt and neutralising warmth. The colours are infused with keratin, silk and natural moisturisers to optimise hair quality as well as brilliant hues.
The products and the campaign complement a 2019 brand vision that aims to inspire hairdressers to be bold and artistic, without shying away from stronger and more vivid hues. This strategy includes intelligent colour placement that makes these bright tones very wearable. This mentality was executed on set by the brand’s artistic director Truc Le and the rest of the Affinage Professional Team. The collection was anchored by delicate peach hues and a selection of cool tones ideal for important and trending colour application skills.
Check out the behind the scenes video of the campaign below, and let it inspire you to be that much bolder in your own colour work.
For more information visit www.affinage.com.au