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BaBylissPRO Returns to Dateline Imports

BaBylissPRO is making a long awaited return to Dateline Imports, with the distributor taking back the reins and bringing this revolutionary brand back into the fold.

Dateline Imports is welcoming back BaBylissPRO to distribute their iconic range and all-new, top-tier launches coming throughout 2019. The brand is committed to the professional salon industry and has revolutionised the sphere with an almost six decade history of making high-grade electrical appliances, as well as, more recently, wet products. The global brand sets new trends and innovates as it continues to grow internationally.

“We are excited to join forces with Dateline, Australia and New Zealand’s leading distributor,” said John Costanza, Conair global general manager, Professional Division. “With Dateline as our distributor, BaBylissPRO has the opportunity to deliver the highest level of service, quality and performance throughout the region.”

The BaBylissPRO suite of products are based on important tiers of performance, precision and quality, offering the hairdresser creative and technical freedom and ensuring the client can enjoy a long-lasting look. As inspired by the culture of its European origins, the 60s era brand and its founder, Parisian hairdresser Monsieur Lelièvre, started making curls and then added new appliance categories, changing the industry in its path. The brand has been a significant part of the Australian hair landscape since 1998, with its tools line selling hair dryers, straighteners, curling tools, hot rollers and more. In 2009 the brand also launched an Argan Oil range of care and styling products for completely comprehensive haircare.

Within these renowned ranges, restorative treatments, styling products, curl creams, thermal protectors and much more define the Argan Oil line. In the extensive styling tools range, hero products abound, including the innovative Rotating Hot Air Brush, which gives the benefit of a hairdryer with tailored styling capabilities. The Original Conicals are also well-known, using a tapered ceramic barrel for curls without kinks, while the Hot Rollers sets offer multi-piece options to harness modern technology for ideal curls. The brand has recently launched even newer innovations at Cosmoprof Bologna, wowing Italy, and soon the rest of the globe, with their trademark penchant for new-age innovation. The new launch is an entirely new, unique and innovative additional range.

With the brand returning home to Dateline Imports as a distributor, and continuing to kick production goals as it adds to its already iconic line of products, BaBylissPRO remains one to watch for your new salon must-have.

For more information visit www.datelinecity.com

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