Chiara Ferragni, a renowned Italian fashion icon and entrepreneur, is the all-new International Brand Ambassador for ghd, now representing the luxury hair styling tool brand in this important and official capacity as the face and hair of ghd.
Chiara is a long-term fan of the brand and noted ghd consumer and muse, having partnered with ghd on successful social media campaigns for two years. This title elevates that position, and will focus on a new 2021 launch for the brand, still to be revealed, where she will star in the global advertising campaign.
“I’ve used ghd for years and have always shared my good hair days with my community,” Chiara said. “I’m so pleased to announce that I am the International Brand Ambassador for ghd.”
This announcement marks the first time ghd has named a digital star, now turned successful entrepreneur, as the brand’s International Brand Ambassador. It comes in a big year for ghd, which is celebrating its historic 20th year with events and launches.
“We are thrilled to welcome Chiara Ferragni as ghd International Brand Ambassador during our 20th anniversary year. She is the ultimate global fashion trendsetter who speaks directly to the social media generation and our digital savvy consumers,” said Jeroen Temmerman, ghd CEO. “With Chiara’s unparalleled global appeal and ghd leading technology, we are confident this new partnership, and impending new product launch, will help ghd to deliver more good hair days around the world.”
“Chiara Ferragni is an entrepreneur with an undeniable spirit, attitude and unique sense of style – she perfectly embodies the essence and energy of ghd. Chiara was a natural choice for ghd to become International Brand Ambassador. Chiara loves the brand and genuinely uses it to style her hair, so that it is always flawless and in great condition. She relies on ghd for safer for hair heat styling and long-lasting sleek results,” added Montse Passolas, ghd CMO.
We can’t wait to see this partnership in action!
For more information visit www.ghdhair.com/au