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Focus on Revlon Professional’s Magn±t™ In-Salon Services

Revlon Professional’s new Magn±t™ technology covers both in-salon and retail offerings, and its in-salon capabilities complement any product manufacturer in the name of total hair health and protection. That means, whichever product line and brand you are affiliated with, Magn±t™, fits seamlessly into your salon menu as a modern salon must-have.

The technology acts as a comprehensive answer to environmental damage as it subtly and silently damages hair. A major concern for salons is pollution’s negative implications for the colouring process, which makes it more difficult for hairdressers to predict the final colour in a service. Therefore, Magn±t™ is the answer to true colour expression and hair integrity. Revlon Professional are protecting vibrant hair colour in the battle against overall pollution, fighting against external aggressors as they negatively impact colour precision, vibrancy and condition.

The formula utilises the brand’s exclusive Pollupl±x™ System, an advanced combination of chelating agents, antioxidants, keratin reinforcers and shield ingredients, created after years of advanced scientific research. This neutralises, removes and repels daily deposits of pollutants on the hair and scalp throughout the service, while also counteracting the effects of poor water quality during cleansing. The versatile product line can be used in conjunction with any colour with various product iterations to best suit lightening and colour services, as well becoming a hero tool for care.

The in-salon service is a vital component of the technology. During colouring and lightening, there are three steps to depollute, cleanse and protect the hair. The Magn±t™ Anti-Pollution Neutralizer, Colour Lock Repairing Shampoo and Anti-Pollution Daily Shield comprise this process. The products neutralise the negative effects of metals during technical services, as well as that of poor water quality, fight against free radical formation, protect and recover the hair’s inner structure and reduce metal build up. The tools also shield hair from pollutants, offer UV protection, remove unpleasant odours and fight frizz, and can be combined with any brand colour service. A retail range then adds to the process and results.

This system delivers proven results to your clients, with tests showing the highly effective nature of the technology in repairing and protecting hair under these modern circumstances. Vibrancy, shine and an accurate colour result are all achievable with the technology, for reliable results and a comprehensive process in and out of the salon.

Environmental damage and pollutants are issues clients face the nation (and world) over, and this unique innovation is important in fighting that battle. No matter which products line your retail shelf and basin, consider Magn±t™ as an additional and necessary solution that your salon and clients need.

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