After a one-year hiatus, Afterpay Australian Fashion Week (AAFW) is back at Sydney’s Carriageworks, and back in the expert backstage hands of ghd as its hair tools partner.

The week is taking place from May 31 to June 4, seeing leading hair artists adorn, style and direct the hair looks and trends for the high fashion event.

“ghd is a brand that’s synonymous with fashion and has long been the industry’s trusted hair tool of choice backstage at fashion weeks all over the world, which is why we’re so proud to partner with AAFW. We look forward to creating hair looks for Australia’s leading designers at the pinnacle event of the Australian Fashion calendar that will also inspire our dedicated consumers” said ghd Managing Director ANZ, Ludovic Dellazzeri.

ghd is creating the look across six runways, including Romance Was Born’s opening night shows, Next Gen, Bassike, KITX, Manning Cartell and the Future of Fashion.

With names like Natalie Anne, Rumbie Mutsiwa, Mary Alamine and Pauline McCabe as hair directors, inspirational looks and trends are at home on the runway.

It’s a particularly important year for ghd, as they celebrate their 20th anniversary. To honour this milestone, the brand is hosting a weeklong on-site consumer activation, which will act as an immersive, interactive experience at AAFW. They are also delivering an off-site appointment only Styling Suite, for front row ready hair.

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