We’ve all heard the term HD thrown around a lot to imply premium definition and clarity, associated with what is deemed a high definition visual experience, but rarely has the play on the technology been taken that step further… until now. In collaboration with FUJI Film and the Technical University of Dresden, Goldwell has launched @Pure Pigments™.
The new HD3 Dye technology behind @Pure Pigments allows Colorists to explore new techniques and skills, with the power of Goldwell’s hero service ‘Color Morphing’ now at the Artist’s disposal for truly holographic color. These Direct Dye additives in High Definition Hues are also giving professional Colorists the power to create unprecedented vibrancy and brilliance.
@Pure Pigments are designed to be used with Goldwell oxidative color brands, surrounding Topchic, Colorance and Nectaya’s depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.
Technology
The foundation of the technology behind @Pure Pigments is the breakthrough HD3 Dye – a Direct Dye inspired by high definition photographic dyes developed in collaboration with Fujifilm and the Technical University of Dresden.
The technology promises 63% more shine on average compared to regular color – significantly boosting color intensity.
Working with KAO Germany for over 21 years, Dr Jonathon Wood is the R&D Director of Color Product Development at KAO Research Laboratories. “‘High Definition Color’ were the buzz words when we started this project over 17 years ago, as huge developments were being made in the area of TV and photography at the time,” he explains.
“We needed to prove our passion and our firm belief in the vision of creating a completely new hair color with outstanding brilliance and unique multi-reflection effects – so we contacted the experts at FUJI Film.”
Together both KAO and FUJI Film developed a unique technology that precisely controls the dye’s penetration depth into the hair shaft, using Fujifilm’s molecular design and synthesis technology for dyes.
KAO also brought in a third partner, Professor Hartmann from Technical University of Dresden, to help synthesize over 100 Dye Stuffs. As a result, they identified three molecules that delivered exactly the results they were looking for – hence the birth of @Pure Pigments™.
The @Pure Pigment Difference
Most hair dyes in the market are oxidative dyes – so @Pure Pigments is a completely new generation of Dye Stuff technology that directly deposits Color and adds supreme shine and reflect. It turns hair color into Elumenated Hair Color.
“The HD3 Dyes form a very special Dye Pattern in the hair fibre. They create a concentrated ring of color around the outer regions of the cortex,” explains Dr Jonathan Wood.
“The effect can be compared to that of a prism – where the color results are not only intense, but the shine is multi-dimensional,” he continues. “And because the HD3 Dye is not based on a chemical reaction, but a physical Dye, it is also very gentle on the hair and scalp.”
The technology opens the freedom of Color to a completely new realm of expression, coupled with an impressive level of fade resistance and non-reactivity – which is exactly what every hair color customer wants!
With @Pure Pigments, you can now master the signature Goldwell ‘Color Morphing’ service to create iridescent and holographic effects in the hair, ‘Color Boosting’ which comprises vivid colour-saturated results, or Color Washing which offers pastel washes that range from subtle to intense.
Open up your palette to new dimensions and find extra levels in your creative skillset.
For more information visit www.goldwell.com.au