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Here’s Why You’ll Love Joico Colour Intensity

If you haven’t experienced the creativity, artistry and experimentation possible with Joico’s Color Intensity shades, where have you been and what rock have you been hiding under? The bright shades offer a spectrum of bold, brilliant hues in intensely concentrated pigments for over the top vibrancy that lasts up to 20 shampoos. The range also provides an intermixable formula that can be applied straight from the tube, or mixed for endless creative results. Unleash your inner artist and discover the hues today.

The product is imbued with award-winning K-PAK’s powerful Quadramine Complex® for guaranteed healthier hair after every colour service, complemented by nourishing Kukui Nut Oil for optimal condition and shine. The colour allows for a wealth of creative possibilities with various application techniques, such as horizontal, vertical or diagonal slices – or a dramatic mix – while clear mixer allows the colourist to be in total control of each shade.

With over 30 shades to choose from  Colour Intensity offers intermixable shades in an array of bright hues from Ruby Red to Peacock Green, Hot Pink, Orchid, Mermaid Blue and Fiery Coral, and new and specialised collections add to that. Recent hero releases include the Lovefest collection’s new take on lime green and aqua, as created for Joico Brand Ambassador and muse Larisa Love (@larisadoll), while the Pearl Pastel collection is an iridescent iteration with Rose Gold, Silver Ice, Violet Pearl and Blush for totally trending soft colour. These constantly innovating launches only add to the power and scope of Color Intensity.

Colourists know they’re true artists with hair as that all important canvas, and Joico’s Color Intensity is the paint you need. Grab a palette, choose your favourite several hues and let your imagination run wild.

For more information visit or call 1300 764 437

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