Welcome Clean Beauty, an all-new beauty line from John Paul Mitchell Systems that offers eco-friendly, natural hair care solutions for the first time, benefitting salons, clients and the planet at large. The new line is handcrafted with natural origin ingredients, organic, ethically sourced botanicals and bio-based plastic packaging, innovatively addressing clean beauty from every angle, under the mantra ‘good for hair, good for the planet”.
In its core ethos of sustainability and environmental care, the range features cruelty-free, vegan formulas made with organic botanicals and constructed without parabens, sulfates, phthalates, DEA and mineral oils. Importantly, the range also considers quality and professional performance, working within the principles of natural skincare. Scientifically crafted ingredients such as peptides, vitamins and antioxidants deliver transformative results, and botanical ingredients used in the line are sourced from a biodynamic open lab farm in Tuscany, Italy. This intelligent development showcases the ‘skinification’ of hair technology as an inspiration point.
“The launch of Paul Mitchell Clean Beauty is our commitment to innovating hair care in a more sustainable way for future generations,” shared Michaeline DeJoria, Vice Chairman of JPMSTM. “For over 40 years, as a company with a long heritage in giving back and caring for the earth, we are committed to creating a more sustainable future for a better tomorrow. Within the pledge, we are committed to full transparency around where we are today and what the goals are for the future.”
The products are tailored to cater to a variety of hair concerns and find solutions, categorised into sections of Everyday, Hydrate, Smooth and Repair. The Everyday sector – a Shampoo, Conditioner and Leave-In Treatment – is made with argan oil and aloe vera for softness and condition, and antioxidants, fatty acids and vitamin E for elasticity and shine. The Hydrate Shampoo and Conditioner combine olive and oat peptide to maintain hair health and protect hair from damage with nourishment and condition. The Anti-Frizz category of Shampoo, Conditioner and Leave-In Treatment uses almond oil, hyaluronic acid, omega-6 fatty acids, phospholipids and vitamin E for nourishment, strength, hydration, silkiness and shine. Finally the Repair trio of Shampoo, Conditioner and Leave-In Treatment features amaranth extract, pea protein and essential amino acids for strength, hydration, repair and elasticity, while also preventing breakage.
The brand is committed to helping the industry reduce its collective carbon footprint, pairing its sustainable formulas with innovative bio-based packaging that is 90 per cent derived from Brazilian sugarcane, 100 per cent recyclable and manufactured with 100 per cent clean energy. This range will add o to the company’s efforts in the pursuit of sustainability and conscious beauty at large.
Clean Beauty has arrived from John Paul Mitchell Systems to create a more ethical, higher quality and greener world and hair industry.
For more information visit www.365salongroup.com/pages/clean-beauty