Industry titans, including iconic hair powerhouse JOICO, and Carolyn Gahan, JOICO Guest Artist and Ambassador for Australia, have collaborated on a bold limited-edition salon hair foil with Australian foil pioneers Foil Me, to create a colourful, maximalist aesthetic foil that brings fun and flair into colour at every step.
The exclusive foil was born due to a serendipitous hair appointment between Carolyn and JOICO’s marketing director Kylie McLeod.
“The opportunity came about organically, when I visited Carolyn for my hair colour appointment,” Kylie shared. “Carolyn was using Foil Me’s foils and expressed that it would be amazing to collaborate with Foil Me, as she always admired their collaborations. I instantly knew this was a great idea, so I sought after the opportunity, as Carolyn is a valued Guest Artist and Ambassador for JOICO.”
SABRE HAIRCARE, JOICO’s national distributor, has a history of working with Foil Me and especially Foil Me co-founder Emily Ciardiello, making this collaboration a natural progression of this relationship.
“I was really honoured when Kylie proposed the idea of collaborating on a JOICO foil, inspired by Carolyn. We have a great working relationship with SABRE HAIRCARE and I have admired Carolyn’s work for some time now. Her creative and buoyant personality has always captured my attention, and the fact that Carolyn had been a long-time Foil Me Mover just solidified the decision to collaborate,” Emily said.
The group worked together on the design process, incorporating Carolyn’s renowned playful aesthetic. The artwork is inspired by her favourite pink shades, adding the requisite done of fun and splash of artistry into the salon. It also speaks to her bold and bubbly personality.
“I started by creating a mood board of images I loved, to give the general concept for the foil,” Carolyn said. “I love how colours can make you feel, and I wanted to create a canvas that felt uplifting and fun. Pink is one of my favourite colours so we worked around that colour palette to create some contrasting but complementary tones. I wanted the placement of the colour to look as if it had been splashed across the foils with a paint brush and I think Foil Me captured that perfectly!”
“It has a super cool, modern, and youthful feel and it is the most creative box of foils that truly represents Carolyn in every way,” Kylie added. “Pardon the pun, but it really is the most JOIful thing to look at!”
The foils are available in their custom design titled The Canvas, in Wide Pre-Cut 500x Foil Sheets for a limited time.
The collaboration presents a special moment for both brands, and the industry at large, as two stellar community representatives join forces on a new must-have product.
“This is something I have wanted for over ten years but just never thought was possible. I am so grateful to my JOICO family for this very special opportunity, and to Foil Me for capturing my crazy vision perfectly,” Carolyn shared.
For more information visit www.sabrecorp.com.au or call 1300 764 437