#HAIRFORYOU is celebrating hairdressers, hair artistry and the salon community at large, as led by the L’Oréal Professional Products Division Australia in an inspiring digital campaign.
The campaign showcased thirty-three salons across the division and all its brands – including Redken, Pureology, Matrix, L’Oréal Professionnel, Shu Uemura, Biolage and Kérastase – uniting as one voice to remind clients that they are more than a service.
The message showcases the significance of the hair professional and their advisory position in the community, to be a trusted point of contact and someone who makes clients feel great as much as they make them look great.
The group is inviting salons to get involved in the concept and share the message of #HAIRFORYOU, by uploading a selfie and using the hashtag.
This is an important message facilitated by the group for professional and consumers, championing the professional hair industry through the pandemic. Get on board!