Hair Expo 2018 is behind us, leaving memories and insights from three days of pure hairdressing education, innovation and networking that we experienced over the long weekend. One of the major highlights on the expo floor was the Dateline City Stand, where attendees congregated at stand #1300 to learn and discover. The stand boasted a dedicated Keratin Complex stage, with international educators to deliver free and unique education in the art of keratin.
The education was built around the revolutionary new Keratin Complex Personalized Blow Out Same Day Keratin Treatment. The treatment is able to solve a multitude of client concerns, from too much frizz in curly hair to the need for curl definition, issues with dry and damaged hair or having too much volume. It also reduces styling time. The system works for those with dull looking hair searching for shine, and for clients who want straight hair, sleek hair, less curls or a more wavy texture. The treatment is lauded for its variance, offering a range of options and solutions to clients and diversifying the salon menu.
It’s powered by K-Pure Juice, a blend of keratin, botanicals and amino acids, which helps to preserve the hair fibres’ mechanical strength and increase manageability. Discover the intricacies of the service in the video below.
The team and their international educators taught the audiences about the tips and secrets into this treatment, courtesy of US educators Daniel Carter and Kelli Durrant. Daniel has been a hairdresser and educator for over 23 years and joined Keratin Complex in 2013 as an educator in Atlanta. He travels nationally and internationally delivering education, performing shows, conducting photoshoots and representing the brand all over the globe. Kelli has been a hairdresser and a salon manager, who has educated for majors brands such as L’Oréal Professionnel and is now an international education mainstay for Keratin Complex.
From a business perspective, the innovation ensures salons can tick many boxes with one single keratin treatment, and benefit from an entirely new revenue stream over above their regular cuts and colours. By taking advantage of the Dateline Imports 1 Litre Keratin Complex Personalized Blow Out Salon Deal they can potentially earn their salon $6,251.60 in salon services and retail value, all for a $600.55 investment, equalling a massive times 10 return on investment.
Hair Expo audiences discovered the skills, the technology and the business upside through three days of education and communication all at stand #1300. With lives models being completely transformed on stage, Hair Expo audiences experienced the brilliance of the Keratin Complex Personalized Blow Out Same Day Keratin Treatment for themselves and left the event invigorated to transform their salon. Diversify your menu with the treatment today.
For more information visit www.datelinecity.com