KMS has unleashed an on and off spray-on colour into their repertoire, introducing KMS STYLECOLOR and defining your (and your clients’) go-to summer colour obsession.
The temporary spray allows coloursists and clients alike to push their creative boundaries with none of the commitment, in a collection of tones that put fashion first. With KMS STYLECOLOR in hand, hair colour has officially become like clothing, changeable depending on an event or even just a mood, with flexibility front of mind.
The colours open the doors to personal expression for clients, and skill elevation for hairdressers. The tools are simple to apply and remove, with the temporary colour never coming off unexpectedly. The products come out easily during cleansing with shampoo, but are otherwise water-proof and pillow-friendly*. Clients can take the products off your shelf for their own fun experiments at home, or experience their colour service in-salon for, as always, best results.
Metallic hues such as Vintage Blush and Iced Concrete hero the range, while moderate tones like Frosted Brown and Dusky Blonde promise true colour diversity across the nine products. Rich purple, pastel pink and cool blue all appear in the range. The products act as an ideal addition to the KMS TRIfinity technology, as well as the START. STYLE. FINISH campaign.
The products are highly inspired by the streets of Toronto, the setting for the recent Global Zoom show and competition that featured the band, and a city renowned for its graffiti-laden laneways and urban artistry. The products take from the city’s diverse, open-mindedness and creative landscape in their colour variation and intuitive approach to application.
Behind the hues, KMS STYLECOLOR is built from innovative technology. A polymer complex with a blend of pigments evenly adheres to the hair’s surface and builds a flexible ultra-thin film to guarantee even results on both lighter and darker hair tones, as well as a movable finish. The products also pack a water repellent surface that maintains the colours until the wearer wilfully cleanses them out with shampoo
It’s the ideal way for your clients to discover colour without any of the stress of commitment or long-term plans. KMS STYLECOLOR offers a dalliance with these trending hues, allowing the wearer to try them on for a festival and still head to work with their regular look on Monday, and it means colourists have an updated chance to explore creatively. In case you didn’t get the memo – this summer will be the season of colour, grab a product or two and do your part to brighten the landscape.
*Results may vary when used with oil-based products
For more information visit www.kmshair.com