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LuminArt Cool Collection Launch Ash Natural to Intense Ash Bases

There are many reasons to love LuminArt’s Cool Collection, with edgy colours that make for subtle highlights, ash iterations or bold balayage and all the colour permutations in between. Today we’re focusing on the Ash shades in all their power, innovation and variety.

The Cool Collection incorporates impressive Ash Natural to Intense Ash Bases. It is often said that ash tones are technically the most complicated and most difficult to work with, as they are cool, penetrating tones, which can make them look dull and unflattering. Achieving on-trend cool-toned shades like platinum, ashy blonde and silver can also be difficult when stubborn underlying pigments of orange and yellow just won’t lift from the hair. Enter the Cool Collection.

LuminArt Cool Collection Ash bases have been exclusively designed by hairdressers for hair salons to achieve multi-dimensional cool-toned colours with a gorgeous natural feel. The range provides maximum colour injection with Micro Pigment Technology (MPT) that deeply penetrates hair strands to allow for optimal pigment absorption, delivering vibrant colour that is exceptionally fade resistant.

The Ash bases also allow for even coverage and intensity, with low-ammonia formulas that work into the hair cortex with ease without damaging its structure. This provides rich colour saturation and cover to even the most resistant greys, resulting in maximum grey coverage and high shine results.

Additionally, the hues are deep conditioning for a vibrant, long-lasting colour. Bamboo Leaf Extract strengthens and improves condition of the hair structure, while Coconut Oil is absorbed and retained by the hair to protect essential amino acids. Wheat Protein penetrates the hair shaft and condition from inside out for stunning, healthy hair. The products are vegan friendly and cruelty free.

The Cool Collection at large is comprised of fifteen new and diverse shades, joining LuminArt’s extensive palette of 102 traditionally formulated and 48 ammonia free, ecologically formulated, long-lasting age-resistant colours. The product line also includes delicately fragranced Premium Blonde Violet, Pure Blonde White and Super Blonde Blue ammonia and dust free Powder Lighteners as well as a full range of highly conditioning and ammonia free oxidising creams.

The brand proudly integrates Australian extracts to bring our national palette to life in contemporary and artistic hair. Every facet of hair art, professional colour, Aussie pride and technological innovation is considered and that mantra has found its coolest new representation.

Master ash hues and so much more with LuminArt’s Cool Collection.

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