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Revlon Professional Debuts Magn±t™

Revlon Professional are protecting vibrant hair colour in the battle against overall pollution, fighting against external aggressors as they negatively impact colour precision, vibrancy and condition. In that pursuit, meet Magn±t™, which offers bold technology to protect hair’s appearance, health, structure and shininess in today’s modern world, both in salon and on the retail shelf.

The range is the brand’s comprehensive answer to environmental damage as it subtly and silently damages hair. A major concern for salons is pollution’s negative implications for the colouring process, which makes it more difficult for hairdressers to predict the final colour in a service. Therefore, Magn±t™ is the answer to true colour expression and hair integrity.

The formula utilises the brand’s exclusive Pollupl±x™ System, an advanced combination of chelating agents, antioxidants, keratin reinforcers and shield ingredients, created after years of advanced scientific research. This neutralises, removes and repels daily deposits of pollutants on the hair and scalp throughout the service, while also counteracting the effects of poor water quality during cleansing. The versatile product line can be used in conjunction with any colour with various product iterations to best suit lightening and colour services, as well becoming a hero tool for care.

During colouring and lightening, there are three steps to depollute, cleanse and protect the hair. The Magn±t™ Anti-Pollution Neutralizer, Colour Lock Repairing Shampoo and Anti-Pollution Daily Shield comprise this process. The products neutralise the negative effects of metals during technical services, as well as that of poor water quality, fight against free radical formation, protect and recover the hair’s inner structure and reduce metal build up. The tools also shield hair from pollutants, offer UV protection, remove unpleasant odours and fight frizz, and can be combined with any brand colour service.

In care, the Magn±t™ Anti-Pollution Micellar Cleanser, Anti-Pollution Restoring Mask and, again, the Anti-Pollution Daily Shield become your clients’ ideal take home products for hair health with steps to cleanse, moisturise and protect. The products remove external pollutants and impurities from the hair and scalp, reduce particle deposits and protect the hair, building on the positive, healthy qualities offered by the in-salon service.

This process delivers proven results to your clients, with tests showing the highly effective nature of the technology in repairing and protecting hair under these modern circumstances. Vibrancy, shine and an accurate colour result are all achievable with the technology, for reliable results and a comprehensive process in and out of the salon.

From a business standpoint, Magn±t™ makes for new added value services, speaking to contemporary hair care and colour issues and ensuring a solution to these problems with relevant, modern tools. This delivered with a professional hairdresser’s extreme expertise, which assures loyalty from your clients with its points of difference. The tools can be added and integrated with existing services in full or part according to each client’s needs and the hairdresser’s opinion. With consultation and diagnosis, again speaking to the hairdresser’s vital and expert role, the tools can be used in a tailored haircare routine, focussing your clients’ attention on their hair health overall and delivering results in a personalised manner.

Magn±t™ is the modern solution to an unfortunately modern problem, one that can be addressed by an expert hairdresser and salon. Protect and revitalise your clients’ hair and colour, offer a must-have, unique service and cater to both your customers and your bottom line, with Magn±t™.

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