Dyson’s all new Supersonic^TM professional edition hair dryer has changed the game of heat styling in more ways than one – and one of the most vital factors is in its approach to extreme heat damage, and how it can help with this prevalent modern hair issue.

A professional concentrator allows for precision styling, and so that heat is manipulated in a particular way with a narrow, controlled blade that doesn’t rely on excessive heat. The tool has been described by its legendary ambassadors, Peter Thomsen and Renya Xydis, as “thinking” with an intelligent approach to relative heat control that ensures it is treating the hair with optimal care in its use of heat on the hair while styling.

As well as reducing extreme heat damage to the hair, the tool uses this sense of heat and technology to ensure the hair maintains natural shine, quality and texture.

“It’s all about hair health,” said Dyson engineer Fred Howe about Dyson’s development of the Dyson Supersonic^TM and its equivalent professional edition. “Healthy hair is naturally very strong, elastic, shiny, easy to style into different shapes and holds that style for longer. We actually invested 50 million pounds into our hair science laboratories and studied over 1600 kilometres of real human hair, we were surprised to discover the effects of extreme heat on hair so we developed an intelligent heat control system to ensure the air coming out of the machine is always maintained at the optimal level. It uses a glass bead thermistor which measures the temperature of the airflow 20 times every second, the microprocessor then interprets this data and in turn constantly controls and regulates the heater to ensure the air temperature never exceeds 150 degrees Celsius as this is the temperature that the hairs protein structure will start to permanently denature.”

“At the same time our tiny, high pressure Dyson digital motor V9 propels airflow to the amplifier of the machine thrusting it out of the 2mm radial aperture,” he continued. “The air amplifier actually multiplies the airflow by 3 times. So the Dyson digital motor V9 works together with the air amplifier to produce high volume and velocity airflow so we can dry hair quickly whilst reducing the demand for heat. Myself and the thermal engineers focused on creating smooth laminar airflow to help keep the hair strands aligned. So this radical conditioning of the airflow along with our ionizer removes static and ensures controlled hair alignment. This is particularly important in Australia as the brightness off the sun makes healthy shine even more pronounced.”

As well as being lighter and quieter for optimal use and comfort in the salon, the Dyson Supersonic^TM professional edition is a hairdresser’s dream tool (and ideal gift), made especially for the salon. Its impressive effect on your client and their hair is vital in the salon as well, as they’ll leave your doors with hair that feels, looks and is amazing. Heat styling has entered an entirely new frontier.

For more information visit www.dyson.com.au/haircare/supersonic/professional-for-stylists.aspx