The all-new Dyson Supersonic professional edition hair dryer has hit the Australian market and is making waves (perfectly styled waves, that is) for a number of reasons. The tool has been designed with the professional hairdresser and salon in mind, and it’s covetable extra features, such as an innovative diffuser, are a great indication of that.
A range of features were designed into and with the tool to specifically suit your salon – take the improved fileter, which now includes a light to remind you when to clean your hairdryer (a win for any busy professional) and a longer cord to make styling around the salon more flexible. The inclusion of super strong magnets, a key aspect of the diffuser, is also vital.
“I would have to say the Dyson Supersonic diffuser is the most incredible diffuser I have used to date,” said Ludmilla Hlinovsky, the newly appointed Haircare Education Manager for the brand. “Now that curls are making a huge come back in the consumer and trade world the Dyson Supersonic professional edition hair dryer and diffuser attachment is a necessity in all hairdressing kits and in every client’s bathroom. The Dyson Supersonic hair dryer has changed the way we dry our hair, powered by a V9 digital motor and intelligently controlling the heat not to go above 150 degrees, it’s no surprise the diffuser was also re-engineered.”
The diffuser disperses a soft flow of air to enforce the memory of the curl without interrupting its shape.
“The apertures face different directions so air will evenly distribute through the hair,” Ludmilla continued. “The diffuser also has a magnetic attachment so is won’t fall off the blow dryer and is small in size so easier to handle and manoeuvrer around the head. If I am using the tool for naturally drying hair or to deconstruct editorial shapes I have created, the diffuser is definitely my go to attachment and vital when recreating trends for 2018.”
Beyond these covetable extra features, the tool itself is a prime of example of 21st century innovation currently emboldening the hairdressing industry. A concentrator directs airflow for precise finishes, and with the same V9 digital motor acclaimed in the consumer version, settings operate for optimal heat and power.
“The visual differences are subtle, but once you look a little deeper into it you start to notice the differences, when you get hands on and feel the products you notice how different it really is,” Dyson engineer Fred Howe explained. “The reason we’ve made these changes, is that we launched the Supersonic in 2016, and we’ve visited with 40 different salons, and one of the things we noticed how polluted the environment is with sprays, waxes, gels, so the filter needed upgrading, along with the other updates for the salon.”
With Ludmilla on board to build the brand in education and innovation, bold and incomparable technology that is currently supporting the hair industry and a company mentality that truly listens to salons and delivers tools that they need, it’s clear that Dyson has become a vital component of our local hair landscape. The Dyson Supersonic professional edition hair dryer and its important extra features sold at Hair Expo earlier this year, and with these creative tools in hand, we see an army of unstoppable artists about to do some big things.
For more information visit www.dyson.com.au