Lakmé’s TEKNIA in-salon rituals and product range target hair type and lifestyle, catering to every client in your salon and delivering on a salon to home hair care regimen that puts the professional hairdresser, nuanced client and environment at large in supreme focus. The salon-exclusive range also offers an editorial angle with black and white imagery that showcases the luxury, holistic, professional essence of the range.
The range of tailored retail products that speak to the versatility of your clientele, paired with a series of in-salon rituals also specifically catering to hair and client types of every kind. It’s the dual endeavour of in-salon care and at-home maintenance that provides your clients with the comprehensive service they require and deserve, and acts a hero offering for your salon’s bottom line too. Importantly, the products champion sustainable, organic, vegan, eco-friendly values.
“Consumers are looking for vegan and natural products without compromising on its effectiveness,” explained Deb French, Haircare Australia National Education Manager, about the range’s consistent appeal. “Caring for your clients’ hair and boosting its natural beauty with organic and natural cosmetic products has become a life philosophy. Professionals and consumers are moving away from complexity, opting instead for natural products, sustainability in realistic timeframes.”
“Hair requires delicate, daily care to maintain and boost its original, nude condition and to keep it healthy and visually beautiful,” she continued. “TEKNIA treatment rituals were created to support diverse lifestyles. Once a professional diagnostics service is delivered by the stylist, a bespoke ritual is prescribed to address specific hair and scalp concerns. The conscious TEKNIA ritual treatments are designed to experience both in salon for those in need of time-out pampering together with meeting busy lifestyles by enabling the regime to also be used in the comfort of your clients’ own home.”
The fully customisable rituals provide a full sensory experience for clients and effortlessly work with their various lifestyles. Examples include The Urban Ritual, for the busy client, The Sports Ritual, for the athlete, The Colour Fans Ritual, to care for colour treated hair, and the Blonde Lovers Ritual, fighting unwanted yellow tones for blondes.
Each ritual is specific and thoughtful to its cause. For example, fragrances of caraway oil with fresh notes of bergamot and eucalyptus essential oil detox, volumise and hydrate hair for the stressed out Urban client.
Meanwhile, delicate floral fragrances of geranium essential oils and wild herb notes of petitgrain essential oil offer a feeling of wellbeing for the Sports client, ensuring healthy, shiny, hydrated hair in the face of humidity, wind or chlorine.
In colour, Colour Fans are given sage essential oils, vanilla and musk for colour maintenance, protected against sun, colour fade and free radicals in a soft and sweet sensory experience. Fruity, citric notes, with lemon essential oil, stay light and floral for Blondes, creating healthy shiny and refreshed blonde hair free from any brassiness.
“For us, this brand is all about supporting the hair salon. It’s not sold on big online platforms so it gives us as hairdressers a point of difference to prescribe and have something exclusive,” said Chantelle Cowcher from Telleish Hair Studio. “When you love a brand, you’re all in as a hairdresser or consumer. The TEKNIA rituals keep it in the family. It’s so amazing to be able to treat someone’s hair for repair and also ensure it’s still adding volume or cleansing oil issues whilst moisturising. The rituals have a solution for every head of hair, and it’s mapped out for us.”
“Telleish jumped on board with TEKNIA very early after the new release and fell in love,” she continued. “The rituals are such an easy mapped out guide for everyone to ensure the right formulation is used on the right hair type. The intermixing ability is endless and its not time sensitive, these are products we all use everyday. It’s been about guiding clients on how to use them and when to use them. The price point for the size of the products is very reasonable and the package and sustainability is huge for us.”
Working with clients to best utilise the range includes building from the in-salon rituals to the retail packages clients can use at home, as guided and put together by the salon. The connection to the in-salon treatments and specificity as recommended by hairdressers keeps the professional salon the top priority.
The retail products boast nine diverse and comprehensive ranges, all committing to hair health, planet preservation and innovation. The key tenets of the range focus on sustainability, organic hair, veganism and eco-friendly formulations. All products are vegan and not tested on animals. They do not contain any ingredients of animal origin, nor generated by animals. The products are built from raw ingredients that are selected from organic sources, while its extraction methods further minimise environmental impact to preserve natural resources. Packaging is made from sustainable and recycled materials and is in turn 100 per cent recyclable.
The range can be broken up into sectors of Organic Balance with a hydra-oil, shampoo, treatment and oil, Full Defense for stressed hair with a serum, shampoo, treatment and mist, Frizz Control with a shampoo, conditioner, cream, protector and treatment, a Body Maker mist, the Deep Care shampoo, conditioner and drops, and Color Stay’s conditioner, shampoo and treatment. White Silver offers further personalisation with a shampoo and mask, while Perfect Cleanse shampoo is another hero product. Color Refresh in hues of Saffron Copper, Cocoa Brown and Violet lavender offers an ideally tailored shampoo.
Putting the focus on professionalism, tailored care and an in-salon service that smartly follows your clients out the door, Lakmé TEKNIA and its in-salon rituals utilise the expertise of the hairdresser for a must-have menu item, retail sale and point of difference.
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