As salons continue to grapple with COVID-19, and what it has meant for business and the industry at large, new services and processes with a high financial return on investment are more crucial than ever, helping salons retain and recover cash flow quickly.

With that in mind, welcome the new Jean Paul Myné Keratin Plus Adamantium Express Keratin Treatment. The service begins at $150 per head with just over an hour in the chair, allowing efficient hair service times for clients and effective profits for salons.

The service offers ultimate smoothness, utilising the brand’s Keratin Plus Adamantium Keratin Shampoo, which applies like a shampoo but acts like a traditional keratin treatment. The efficient treatment creates smoother, more nourished and more hydrated hair for up to three months, catering to specific client needs that are tailored to fighting frizz, reducing curls or more general extreme smoothness, as per your clients’ requests.

Hairdressers simply need to apply the shampoo and allow it to process ten to 25 minutes, progressing with the next step as directed by the clients’ desired results. For the ultimate smoothing look, hairdressers must fully straighten the hair and clients must leave it uncleansed for 48 additional hours. To gain curl reduction or frizz elimination, hairdressers must straighten the hair then rinse it, moisturise and style it.

The savvy treatment is progressive and continues to build on results, assuring client loyalty for your salon. Ultimate results, efficient time in the chair and financial gain for salons – don’t miss out on this essential service!

For more information visit www.datelinecity.com