An all-new iteration of limitless colour is here to fulfill your kaleidoscopic imagination, with the Novasemi Colour Creams by De Lorenzo recently being unveiled at the latest ASPYA Conference. The range is a full rainbow spectrum of semi-permanent hues, consisting of extremely concentrated pigments and unique Novabond Technology for both quality hair condition and intense, vibrant colour. All we can say about introducing these colours to you is ‘you’re welcome’.
The innovative range is made to both inspire consumers to embrace their bold impulses, but also to empower colourists to create the looks of their dreams. The clever formulas are ammonia free and require no hydrogen peroxide within the colour service.
Much like other De Lorenzo products, the colours are imbued with botanical ingredients and formulated right here in Australia. The unique Novabond Technology exclusively blends the brand’s iconic Protein Complex, as well as peptide actives from Moringa Seed Extract to strengthen damaged hair and aid shine and condition. Ingredients of Native Australian Finger Lime Caviar and Tasmanian Blue Gum ensure nourished, soft and frizz-free hair, while Olive Leaf Extract protects against colour fade and hair damage.
The diverse hues run the gamut of colour, with tones including Volcanic Ash, Hypnotic Pink, Explosive Red, Atomic Orange, Cyber Yellow, Sublime Green, Mystic Blue, Ultra Violet and Crystal Clear, which enables the creation of more pastel shades.
The colours were the primary tool in the creation of De Lorenzo’s latest seasonal creation, which produced bright yellow, sultry pink, cool blue and vibrant orange looks in the theme of tasking your clients with being Brazen, Brave, Bold and Brash.
Basically, allow your clients to be themselves in the most individualistic, colourful and loud way possible this summer season, with colour that will make you feel like an artist and make them feel like a rock star all at once. Good luck with these creative new colours, the new must-haves in your colour kit.
For more information visit www.delorenzo.com.au