The Australian haircare market just received an important range into our midst, with curl expert Ouidad – a regimen ideal for creating frizz-free, defined curls in any climate – now on our shores. The brand’s hero collection, titled Advanced Climate Control, uses Anti-Frizz Nano Technology with Sericin Silk Protein to create a better sealing effect versus traditional proteins, offering every strand protection against humidity and moisture.
The luxe line leaves hair soft, shiny and frizz-free, sealing the cuticle and creating a strong barrier for that perfect curl. The brand promises tailored and prescriptive care that provides an answer for each, individual curl need. The Advanced Climate Control range showcases this customisable approach with a varied range of products, which serves to cleanse and condition, prep and prime, style and extend style.
The range is comprised of a Defrizzing Shampoo and Conditioner, Detangling Spray, Heat and Humidity Gel (with a Stronger Hold option), Featherlight Styling Cream and Re-Store and Revive Bi-Phase. These products pair the hero technology with luxury ingredients such as shea butter, argan oil and other natural oils, wheat protein and more to establish, create and extend firm curls with the ideal texture.
Other products from the brand include masks, sprays, cleansing oils and leave-in conditioners beyond the hero range. All products fuse science and natural ingredients to elevate texture, condition, quality and aesthetic when it comes to curly hair.
2020 is the year of the perfect curl, and with Ouidad now in the Aussie picture, there’s no excuse for your clients not to boast professional-level curls. The international brand has hundreds of thousands of social media followers, countless product awards and a massive global community, so be prepared to be swept up in this worldwide craze that makes curls the best yet.
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