Australia’s all new BLONDIE range swears by the fact that blondes, very often, have more fun, with variant tones, iconic A-list looks and a never ending cascade of clients asking for the hue in some permutation. Enter then, the new range from Medavita, a comprehensive one-stop shop of blonde (think, 120 blonde dedicated products) that embodies the luxury hair colour and all its requisite care and colour products in all their glory.
The range offers functional and treatment needs for all blondes, with lightening, colour and care capabilities, catering to blondes in every colour, from cool, to silver, warmer, richer and tones of wheat and honey blonde. Encompassing everything that blonde entails, BLONDIE even stands for Beautiful, Luxurious, Outgoing, Natural, Determined, Ironic and Elegant.
BLONDIE’s technology is based on skincare, looking at the body’s change in metabolism, stress and external factors in how that can alter hair and skin. Formulas rich in active ingredients have been innovated to tackle these hair concerns. For example, BLONDIE’s high concentration of hyaluronic acid and collagen offers strength, hydration and nourishment, as well as the repair of oxidative damage, further elevated by UV filters. Its blend of ceramides repairs and protects the hair while fighting free radicals. This is paired with amaranth proteins, a plant-based active ingredient that is filled with iron and amino acids to restructure hair, detangle knots and eliminate frizz, as well as the many benefits of Vitamin E. These components ensure hair is protected, restructured and repaired, with long-lasting, instant results of nourished hair with boosted elasticity, body and shine.
Hero products in the extensive range include highlight products, pastel toning, and colour enhancing oil-gels with direct pigments, for accentuated tones and colour maintenance and corrections. The unique and scientific collection continues with developers, bleaching technology, pastes and shimmer oil. In care, a diverse range of treatments, shampoos, conditioners, masks, serums and creams individually cater to all blondes and specific blonde tones. The many products work to enhance colour, seal hair cuticles, fight breakage and aid the health and quality of hair. The arsenal of products uses the range’s bold technology and innovations to prioritise blonde hair in every aspect, from its aesthetic to its feel.
Only recently launched and set to take our blonde-loving nation by storm, BLONDIE by Medavita has the formulas, ingredients and products your blonde clients need, no matter their blonde hue or salon request. Stay ahead of the game in our sun kissed country and ensure you have BLONDIE on shelf.
For more information visit https://www.medavita.it/en/hair-lenghts/blondie/, call (03) 9431 2871 or email sales@tjshaircompany.com.au