A new innovation is here thanks to Parlux and their Alyon Air Ionizer Tech Hair Dryer, the culmination of 40 years of the brand’s incomparable industry experience. The dryer launched to the Australian market at Hair Expo weekend and is distributed nationally and exclusively through Dateline Imports P/L.

The tool uses Air Ionizer Tech to produce shiny, smooth and healthy hair results, with a powerful motor that can produce 2,250 watts of power at 84 cubic metres per hour with a 3,000 hour lifespan, ensuring optimal speed and control. It also has a lightweight and ergonomic design at a reduced weight of only 425 grams.

The technology protects the health of the hair, locking down the cuticle for luminous shine. Using the combined effect of ceramic and negative ion charge permits heat to be radiated directly into the hair, it preserves the hair’s natural moisture, making it softer and better quality. The drops of water are transformed into micro molecules that are absorbed by the hair, ensuring health and condition.

The dryer boasts four temperate settings and two speed settings, as well as instant cold shot button to cover every base for hairdressers who need to cater to a myriad of hair types and textures.

The Alyon Light Air Ionizer Hair Dryer was developed specifically for professional use, with features that make it ideal for the salon, such as an innovative hair catcher (titled the Hair Free System) and an anti-heating front body for stylists who utilise the whole body of their hair dryer. A quiet build means the salon will be more silent than ever and your client communication can be at its best. It also has a unique prismatic finish with eight trendy colours to suit your salon and your kit, from yellow to pink, coral, green, turquoise, bronze, matte graphite and matte black.

Parlux offers Italian made products, anchored with their iconic Parlux handles that allow the tools to be used easily and efficiently for long periods of time, with technology that ensures it can be used from 14 hour days in the salon, to 16 hour days on set. The brand has won acclaim in its 40 year history, winning the InStyle Best Beauty Buys award 13 years in a row, and constantly innovating its technology. The tools also come with a 2 year warranty for additional peace of mind.

The brand is renowned for their smart and professional features, with curved handles designed to suit the shape of the hand and their high torque AC motors that boast economical power for both efficiency and longevity. Importantly, the dryers have the motors located about the handle for ideal balance, another facet that shows they are the tools created for hairdressers by hairdressers with professionalism always front of mind. Hairdressers can hold the tool by the barrel when styling downwards, due to the intelligently created shape of the tools.

More powerful, efficient, client-focused and high-tech (not to mention trendier) than ever before, choose your favourite hues (or multiple hues, as it were) and stock your kit with your new favourite technological obsession.

For more information visit www.datelinecity.com