Across the country L’Oréal Professionnel embarked on a shout out to eager stylists wanting to gain some editorial experience by presenting them with the invaluable opportunity to work on a two-day long photoshoot alongside the likes of Damian Rinaldo and Crave Agency’s Jason Panda in Melbourne.
To be in the running, salons committed to increasing their colour spend over a period of three months and once the criteria was met, they all were thrown into a lucky random draw as to who would realize the opportunity of having their work published.
Recreating looks from the company’s 2012 Sompteaux Spring/Summer collection as well as being given creative license to put together their own look and storyboard– the shoot went from traditional French chic featuring braids, chignons and curls to pops of colour, hair paint and neon accessories. Each look demonstrated stylists’ skills and diverse approach to hairdressing and ultimately fashion under the guidance of experienced stylist Damien Rinaldo.
The 10 fortunate stylists came from as far as Western Australia, Tasmania and country South Australia and included Nicole and Renee Lamers – Revampd Hair Studio (WA), Angelina Malerbi and Lauren Sotheran –Hair on Risely (TAS). Letizia Foti and Maria Gesualdo – Reno’s (WA), Natasha Bennier and Laura Kruger –Kaz Hair and Beauty (SA), Kyra Harding and Kristy Bannister – Headworx Hair Design (SA).
Working on concepts and briefs constructed by Jason Panda and Fashion photographer Bernard Gueit, stylist Vass Arvantis and make up artist Kate Blainey, stylists had to produce two contrasting looks on 2 models and under the pressure of s typical photoshoot environment.
Mentor Damian Rinaldo agreed that it has been an invaluable experience for the lucky winners to work with a complete team of experienced people at the top of their industry. “When you have such caliber of people together its really nice for such eager people to come into this environment and have it all documented through video. The whole day captures the real trademanship of hairdressing with the Parisian House of Hair and also a young, fun and exciting opportunity to express themselves. It’s so unique and motivating that they have this experience. It’s been more of a loving environment and not ego driven to really help these stylists increase their skills,” Damian said.
“It has been a great opportunity to push our limits and do things we wouldn’t usually do. It’s great to start with an idea and see where we can take it. The end result is definitely the most rewarding,” said Nicole Lamers from Revampd Hair Studio, Perth.
“It has been such a learning experience. It was an early morning start but I was so ready to get involved in such a great day. I’ve learnt more techniques and really have a taste of how everyone works together in a photoshoot,” said Angelina Maleri from Hair on Risely, Tasmania.
“To be an ambassador for L’Oréal Professionnel would be the ultimate dream. To be able to inspire people and help lift people to the next level – it’s how we grow and ultimately what progresses us to the next level that makes us who we are,” she said.
“It’s been great to meet new people, add some work to your cv and work on a direction that’s more modern and current than we’d utilize in the salon environment. The experience and techniques we’ve learned really help us to move forward,” said Natasha Bennier from Kaz Hair Design.
“I’ve worked on catwalk hairdressing before but more with colour so this whole opportunity has been surreal. The most rewarding thing has been seeing my work on-screen,” said Kristy Bannister from Headworx.
The resulting looks were nothing short of impressive – once again providing the Australian Hairdressing industry has the talent, fashion nous and skill to match up against some of the best in the world. Adding ‘on-trend’ direction to some of the cult looks created by the Parisian House of Hair and pushing the boundaries further culminated in a mission accomplished for L’Oréal Professionnel and its valuable clients.
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