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American Crew for Shoreditch London

Stylish menswear suit label Shoreditch London has teamed up with AFL star Jimmy Bartel and rugby league player Beau Ryan to star in their current campaign with American Crew playing ultimate wingman, writes Julia Teen.

The two personalities feature in the brand’s current campaign shots, set against a stunning Melbourne CBD background.  Shoreditch brought on the sporting players instead of models to capture the gritty essence and strong character of the brand, which specializes in slim cut suits in a mix of street and smart styles, reflecting on the gritty, colourful history of London’s Shoreditch district.

Streetwise and of admirable intelligence, it made perfect sense for American Crew to take on the brief – electing American Crew All Star; Phoenix Thomson to make it  happen.

“To take the boys from their everyday sportswear to suit attire, I wanted to create something groomed but not overdone and with a bit more shine than we would typically see on the field,” explains Phoenix.

For Beau Ryan’s style, Phoenix dried in American Crew Boost Cream before finishing with the iconic Forming Cream for shine and deifniton. When it came to a style for Jimmy Bartel, Crew Ultramatte was used to create texture and hold – finished with Definition Paste for undeniable edge.

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