evo has released the second installment in their ‘does not contain’ photographic series, highlighting the brand’s commitment to “twisted honesty” and products that do more with less, writes Jenni Dawes.
The campaign states that evo’s products specifically do not contain glacial water droplets from the last ice age, over-sexed imagery to make you buy, a life of magical ponies and wind-swept coastlines nor clinically tested fruits of the forest.
The accompanying images present tongue-in-cheek depictions of these “unnecessary, over-marketed ingredients,” shot on location around evo’s hometown of Adelaide.
evo’s range also does not contain sulphates, parabens, dea, tea or propylene glycol.
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