Sydney’s Fashion set celebrated the opening of Josh Goot’s flagship Sydney store at 138 Oxford Street with a belvedere and black-tie inspired brood as well as a little help from the backstage experts at ghd.
Rachel Rutt, Josh Goot & Nicole Pollard
The large, minimilast space bang in the middle of Paddington’s ‘The Intersection’ was awash with Goot’s signature colourful prints, family, friends, and guests including models Nicole Pollard, Alexandra Agoston O’Connor and actresses Sophie Lowe and Samara Weaving.
Belvedere was accompanied by Veuve Clicquot and food by Maurice Terzini as guests welcomed the weekend and witnessed Goot’s heartfelt speech where he thanked everyone for their help in his achievements to date, most notably his family and even his 98 year old grandmother who was also in attendance.
Jolyon Mason & Sophie Roberts
Session styling Queen, Valonz and ghd’s wonder woman, Sophie Roberts took charge of the hair for VIP models and guests.
“In terms of hair we wanted to encompass the Josh Goot woman with a graphic linear look to complement the collection perfectly. We created three different looks for the three models who wore pieces from Josh’s new collection – one particular look was a sleek ponytail, with hair pulled straight back at the occipital bone with no parting,” said Sophie.
Australia’s leading fashion industry figures turned out to support the brand from Harper’s Bazaar Editor Kellie Hush, Oyster’s Alic Cavanagh, 10 Magazine Australia Alison Veness and Russh Magazine’s Jess Blanch. Other industry creatives including photographers Derek Henderson, Chris Colls, Stephen Todd as well as designers Camilla Freeman Topper and Marc Freeman.
Minimalist in effect, the Josh Goot store relies on four key elements for impact: cement, light, water and sky. Mounted on the interior street wall, guests were impressed by mutli-kilowatt HMI projectors casting ‘daylight’ into the space – further lifting whitewash walls and raw cement struts with industrial ambience.
“Light is essential to the Australian way of life, it’s all about the structure, the space,” said Goot.
Guests also gathered around the geometric water pond that morphs from the configuration of the sales desk, while the retractable glass ceiling allows for fresh air to enter the room. Four HD screens will continue to showcase artists’ work according to the mood of Josh’s each new collection.
In-store was Josh’s Spring/Summer 12 collection of digital graphics developed in-house and adorning New Cocktail dresses, skirts and tailored corsets. Slouched, botanical printed bomber jackets and hooded vests have now become cult to the brand are offset by crisp, Italian shirting with monochromatic contrasts.
Following the event guests were given a ride in the latest Peugeots down to Neild Avenue to further celebrate.
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